In today’s ever-changing medical landscape, it’s essential for healthcare websites to keep up with the times and stay on top of search engine rankings. Removing outdated content can be a great way to keep your website fresh, increase user engagement, and help your SEO. In this blog post, we’ll look at some of the best ways to update and repurpose existing medical articles, making sure your content stays valuable and useful to both your readers and search engines.
Analyzing and Identifying High-Performing Articles
Traffic and Engagement Metrics
Start by looking at your website’s stats to find the best medical articles. See if there’s a lot of traffic, a low bounce rate, and people spending a lot of time on the page. That means the content is important to your readers and worth improving.
Do some new keyword research to find out what’s hot right now and what people are searching for related to the articles you’ve already written. That way, you can figure out what people are looking for and make sure the new content you’ve written is optimized for the right keywords.
Identifying Outdated Information
Medical information is always changing. Look for any old stats, studies, or advice in old articles and make sure they’re updated with the most up-to-date info.
Understanding User Intent
Figure out what people were searching for when they clicked on the old articles, and make sure the new content answers those questions, giving your readers all the info they need in one place.
Upgrading and Expanding Content
Incorporating Recent Studies and Findings
Medical research is constantly changing, so update old articles with new research, discoveries, and discoveries. Use trusted sources and link back to them to increase trust.
Adding Multimedia Elements
Make your content more engaging by adding multimedia elements like pictures, graphics, videos, and interactivity. Not only will this make your content more eye-catching, but it’ll also help you understand complex medical topics better.
In-Depth Analysis and Case Studies
Take your content to the next level with in-depth research and case studies to back up your arguments. Case studies can show real-world situations and show how medical advice can be used in practice.
Addressing New FAQs
Keep an eye out for any FAQs that have popped up since the original post. Add them to the new content to make sure it’s up-to-date with what your readers need.
Optimizing for SEO and User Experience
Improving Readability and Formatting
Make sure the articles you’re revamping are easy to read. Use bullet points, clear headings, and short sentences to make it easier to understand. If possible, break down complicated medical terms into simpler language for lay people.
Make sure your updated content is optimized for mobile devices. More and more people are using their smartphones and tablets to access medical information, making a mobile-friendly website a must for better user experience and higher SEO rankings.
Internal and External Linking
Include internal links to pertinent pages on your site to enhance your navigation and user experience. Include authoritative external links to authoritative medical sources to increase the trustworthiness of your content.
Meta Tags and Descriptions
Make sure to pay attention to your meta tags and descriptions. Create interesting meta tags that explain your content clearly and include the keywords you want people to find. This will help you get more people to click on your content from search results pages.
Promoting the Refreshed Content
Leveraging Social Media
Spread the updated articles on your social media channels to get them out to more people. Convince your followers to share the content and spread it to their networks.
Use the email newsletter to let your subscribers know about the new articles. You can tailor the email content according to the interests and preferences of your subscribers to get more engagement.
Collaboration and Outreach
Work with other medical professionals, influencers or organizations to share the new content. Reach out to relevant websites and ask for backlinks to the new articles, which can increase your website’s authority.
Tracking and Measuring Performance
Keep an eye on how your revamped articles are doing with website analytics. Monitor traffic, bounce rates, page views, and more. Use this info to keep improving your content strategy.
Case Studies of Successful Content Repurposing
Health and Wellness Blog
A health and wellbeing blog had a ton of articles written about all sorts of different things, like eating right, exercising, being healthy, and living a healthy lifestyle. But one day, they noticed their older posts were getting less and less traffic, so they decided to do something about it.
The blog’s team started by doing a thorough review of how their website was doing and finding evergreen content with useful but outdated info. They then chose ten high-quality articles to use again. They split the articles into two sections: nutrition and fitness and mental health & lifestyle.
Update and Expand: In the nutrition and fitness section, the team updated stats, swapped out outdated studies for more up-to-date ones, and added some new info on popular diets and workouts. For the mental health & lifestyle section, the team added case studies, quotes from experts, and advice on how to start a self-care routine.
Create Infographics and Videos: To make it more engaging, the team made eye-catching infographics that summarized key points from each reworked article. They also made short videos with fitness exercises and mindfulness exercises taken from the updated content.
The repurposed articles drove more organic traffic. Adding multimedia elements such as infographics and videos raised user engagement, resulting in more time spent on the pages. The blog’s SEO ranking increased for relevant keywords. The repurposed articles gained shares on social platforms, driving new traffic and subscribers.
Medical Practice Website
A medical practice had a ton of medical articles on their website, but some of the older articles weren’t doing as well as they used to in terms of showing up in search results. They needed to update their content to stay top-notch in the medical world.
The content team started by figuring out which articles were doing the best based on traffic and engagement. They also looked at what people were searching for and what they were saying, so they could figure out what needs to be improved.
Content Upgradation: The team worked on getting rid of the old medical info in the top articles. They worked with the doctors in the practice to add in new case studies, patient stories, and new treatments.
Incorporating FAQs: They looked at all the patient questions they got over the years, and they noticed that there were a lot of FAQs about the medical issues they were covering. So they took those questions and put them all in the updated articles, giving them all the answers they needed.
The new articles got a ton of organic traffic and a drop in bounce rates. The SEO ranking on the site got better for the target keywords. User feedback showed more people were happy with the new content. The practice saw an increase in patient questions, showing how repurposing content can help you connect with potential patients.
Pharmaceutical Company Blog
A pharmaceutical company had a blog that talked about different medical stuff and gave info about their research and stuff. They wanted to get the most out of what they already had and show off their knowledge in the medical field.
The marketing team looked at the blog posts to see if there were any articles that were up-to-date with what was happening in the industry and fit in with what the company was doing right now.
Expert Webinars: The team turned blog posts into webinars and invited healthcare and industry professionals to join in. They talked about the topics in more detail and showed off the company’s cool solutions.
E-Books and Whitepapers: The team put together a bunch of blog posts related to this into awesome e-books and white papers. These were easy to download and gave great advice to doctors and patients.
The reuse of webinars attracted considerable interest from healthcare professionals, resulting in brand recognition and collaborations with important stakeholders. The downloadable e-books and white papers became popular downloads, increasing the company’s email subscribership and positioning the company as a thought leader in the pharmaceutical sector.
The Different Ways to Repurpose Content
Blog to Video
Make your blog posts or articles more interesting by turning them into videos. You can make a narrated presentation, an animated explainer video, or even film yourself talking about the important stuff. Video content is super easy to share and can help you reach a new audience that likes visuals more than written content.
Transform boring blog posts or complicated data into eye-catching infographics. Infographics make complicated ideas easier to digest and remember. Share your infographics on your social media, email, or blog posts.
E-books and Whitepapers
Collect a bunch of different blog posts or articles related to a certain subject and mix them together to make a great e-book or whitepaper. This kind of repurposing makes your content more valuable and gives readers a deep read that they can download and save.
Turn your writing into audio by making podcasts. Pick something like an informative blog post or an expert interview that can easily be turned into a conversation. Podcasts are becoming more and more popular because they’re perfect for people who want to listen to content while they’re on the go.
Webinars and Live Sessions
Host a webinar or live chat based on your current content. You can talk through complicated topics, answer questions, and chat in real time. These interactive chats help you build a better relationship with your audience and show off your knowledge.
Social Media Snippets
Divide long articles or videos into short social media posts. Create captivating headlines, quotes or images that will make your audience want to jump straight to the rest of your website’s content.
Turn blog posts into slides or presentations. SlideShare is a platform that lets you share your slides with more people, making your content more visible.
Copy and paste blog posts, video links, and webinar announcements into your email newsletters to keep your followers engaged.
Case Studies and Testimonials
Utilize customer testimonials and case studies to showcase customer success stories. Emphasize the difficulties encountered, the solutions implemented and the positive results obtained. This type of content assists in building trust and credibility among prospective customers.
Quizzes and Assessments
Translate educational material into interactive quizzes/assessments. Stimulate your audience with entertaining and educational quizzes that challenge their understanding of industry-specific topics.
User Guides and Tutorials
Turn content into easy-to-follow user guides or tutorials. This is great for topics that need lots of detail and hands-on examples.
FAQs and Q&A Sessions
Bring together FAQs from your blog or social media posts and put them together into a full-fledged Q&A. This helps answer the most frequently asked questions and makes you look like an expert in your field.
Revisiting old medical articles is an effective way to improve your website’s search engine optimization (SEO), user experience, and reputation in the medical industry. By analyzing and recognizing top-performing articles, updating content with the most current information, optimizing SEO and UX, and effectively promoting the refreshed content, you can revitalize existing medical content and keep it relevant in the ever-evolving digital environment. It is important to remember that providing accurate, current, and easy-to-use medical information not only enhances your SEO efforts, but also establishes your website as a reliable source of medical information.