SEO Content Tools

SEO Content Writing Tools to Enhance Productivity and Keyword Analysis

Table of Contents

SEO is one of the most important things you can do to get more people to your website. Writing good, SEO-friendly content can really help boost your online presence and draw in more patients. But as a doctor, you might not know all the ins and outs of SEO. Don’t worry though, we’ve got you covered! We’ll show you some awesome SEO writing tools that’ll make your content writing process easier and give you more insight into your keywords.


SEO Content

Keyword Research Tools

Google Keyword Planner

This must-have tool from Google gives you important keyword info like how many people are searching, who’s competing with you, and what’s trending. It helps you find the right keywords and phrases that are related to medical care, treatments, or diseases.



Comprehensive Keyword Data: Keyword Planner gives you a ton of info about how many people are searching for your keywords, how competitive your competition is, and what’s trending. This info helps you find the most popular keywords for your medical services so you can focus on writing content that speaks to your audience.


Targeted Keyword Suggestions: The tool also creates custom keyword suggestions based on your medical area of expertise. This means you’ll be able to find new keywords and phrases you weren’t aware of. These suggestions help you diversify your content approach and reach more patients.


Cost-Effective Solution: If you’re a medical professional who doesn’t want to spend a lot of money on fancy subscriptions or fancy tools, then keyword planner is the perfect tool for you. It’s a free tool within Google Ads that gives you valuable insights without any extra cost.


Integration with Google Ads: If you’re a medical practice running a Google Ads campaign, you’ll be able to easily integrate the keyword planner with the Google Ads platform. This will allow you to measure keyword performance, schedule ad campaigns and align your paid and organic search efforts for better results.


Seasonal Trends and Forecasting: The tool provides historical search patterns and forecast information, allowing you to predict seasonal changes in search behaviour. This data is essential for creating medical content that is tailored to peak in certain times of year when certain healthcare services are most in demand.



As an all-in-one SEO tool, SEMrush provides a wide range of features, such as competitor insights, keyword difficulty analysis, and long tail keyword recommendations. Additionally, you can see which keywords your competition is ranking for, which helps with your content strategy.



Comprehensive Keyword Research: SEMrush has a huge database of medical keywords and phrases, so you can get a better understanding of how many people are searching for your site, what your competition is doing, and what keywords are trending. This helps medical SEO pros figure out which keywords to focus on in their content and how to get more organic traffic to your website.


Competitor Analysis: One of the best things about SEMrush is that it can do a thorough competitor analysis. Doctors can use this to get a better understanding of what their competitors are doing when it comes to organic and paid searches, so they can figure out where they’re missing out and how they can get ahead of their competition.


Backlink Analysis: Medical professionals can check out SEMrush to see how their website ranks in terms of backlinks and how it stacks up against other medical websites. This helps them figure out which sites they can work with and which ones they need to work with more. It’s a great way to make sure your backlink strategy is up to scratch and help your medical website get more domain authority.


Content Optimization: SEMrush’s content optimization tools give you actionable tips on how to make your medical content better for search engines. You’ll get insights on how to use keywords, how to make your content easier to read, and even advice on how long to make your content. That way, you can make sure your medical content is SEO friendly and engaging.


Tracking Keyword Rankings: SEMrush helps medical SEO pros keep track of how their medical website is doing when it comes to keyword rankings. This way, they can see how well their content optimization efforts are doing and adjust their strategies to make sure they’re still showing up in search results.



Learning Curve: SEMrush has a ton of different features, and it can take a while to get used to all of them. If you’re a medical doctor who’s just starting out in SEO or online marketing, the first few steps can be a bit overwhelming.


Cost: SEMrush comes with a free, limited-access version, but you’ll need to pay for the full suite of features if you want to use it. It might be too expensive for smaller medical offices or those who don’t have a lot of money.


Limited Historical Data: If you’re using SEMrush for free, you won’t be able to access historical data. But if you’re using it for a subscription, you’ll be able to get access to past trends and keyword data, which can be really helpful for medical SEO.


Focus on Competitive Keywords: SEMrush places a lot of emphasis on popular and competing keywords, which makes it more difficult to search for long-tail keywords or low competition keywords for particular medical sub-niches. You may need additional tools to conduct in-depth research on long-tail keywords.


Platform Complexity: As a tool with many features, SEMrush’s user interface can be confusing for some users. It can be difficult for beginners to navigate through different sections and understand the data.



Ahrefs is known for its powerful backlink analysis, but it’s also known for its keyword research. With its huge database, you can look at organic search terms, PPC terms, and even potential keywords for medical content.



Comprehensive Backlink Analysis: Ahrefs is known for its strong backlink analysis. Medical SEO pros can take a look at their medical websites’ backlink profile, spot top-notch referring domains, and find ways to build more links. Knowing backlink metrics helps your medical website rank higher in search engine results.


Extensive Keyword Research: Ahrefs has a huge database of keywords, so you can get a better idea of how many people are searching for your medical content, how hard it is to find the right keywords, and how to make the most of low competition.


Competitor Research: Ahrefs’ competitor analysis tools enable medical professionals to gain comprehensive insight into their competitors’ search engine optimization (SEO) strategies. By examining their top performing pages, search terms, and backlink sources, medical professionals are able to develop data-driven approaches to outrank their rivals in search engine rankings.


Site Audit and Technical SEO Analysis: The Ahrefs site audit feature can help you spot any technical SEO problems that might be slowing down your medical website. Whether it’s broken links or slow page loading, fixing these issues can make your website better for users and better for search results.


Content Explorer: Content Explorer is a tool from Ahrefs that helps medical professionals find the most popular and up-to-date medical content. It helps them come up with great ideas for medical content that’s valuable and shareable, so they can get more organic traffic and more engagement.



Cost: If you’re a small medical practice or have a tight budget, Ahrefs might not be for you. It’s a premium SEO tool that comes with different subscription plans, so it’s not as accessible as other free or cheaper tools.


Steeper Learning Curve: Because Ahrefs has so many features and so much data, it takes a bit longer to learn how to use it, especially if you’re a medical doctor who’s just starting out with SEO. You’ll need a lot of training and hard work to get the most out of it.


Limited Keyword Tracking: Ahrefs has great keyword research, but there are some subscription plans that limit how many keywords you can track on a regular basis. This could mean doctors have to focus on certain keywords or pay for more expensive plans.


Overwhelming Data: The amount of data Ahrefs gives out can be a bit too much for some people, especially if they don’t know much about SEO. It might take a bit of time to sort and understand the data so you can get useful insights.


Focus on SEO: Ahrefs is a great SEO tool, but it doesn’t have the same range of features when it comes to other digital marketing stuff like social media and content management. If you’re a medical professional looking for a one-stop shop, you’ll need to link Ahrefs up with other tools.


Moz Keyword Explorer

Moz’s tool makes it easy to do keyword research with its easy-to-use interface. It provides you with keyword ideas, search volume info, and an easy-to-read difficulty score to help you optimize your content.



Comprehensive Keyword Research: With Moz Keyword Explorer, you can get a better understanding of how many people are searching for your medical content, how hard it is to rank for it, and what opportunities you have. That way, medical SEO pros can find the right keywords for your medical content and focus on those that get more searches and are easier to rank for, making your content strategy more effective.


Keyword Difficulty Analysis: It’s really important for doctors to know how hard it is to rank for certain medical keywords. You can see how hard it can be by looking at Moz Keyword Explorer’s difficulty score.


SERP Analysis:This tool gives you a detailed look at the SERPs for your target keywords. Doctors can get a better understanding of what’s currently on the top pages, so they can make sure their content is tailored to what people are looking for and what search engines are looking for.


Keyword Suggestions and Variations: The Moz Keyword Explorer provides a broad selection of keyword recommendations and variations relevant to medical issues. This feature assists medical professionals in diversifying their keyword targeting efforts and identifying pertinent long-form keywords to generate more targeted traffic.


Integration with Moz Pro:The Keyword Explorer integrates well with other Moz tools for Moz Pro users, making it a one-stop shop for all your medical SEO analysis and tracking needs.



Limited Free Access:Moz Keyword Explorer is free to use, but its full features require a Moz Pro subscription, which may be prohibitive for medical professionals on tight budgets.


Search Volume Ranges: Moz Keyword Explorer looks at search volume in ranges, just like other keyword research tools. It doesn’t give you exact numbers, so it can be hard to figure out what keywords might be good for you.


Focus on SEO: If you’re just looking for a tool to do keyword research or SEO analysis, Moz Keyword Explorer is the way to go. But if you’re a medical professional looking for a tool that can do more, like social media and content management, you’ll need to use something else.


Learning Curve: If you’re new to SEO, Moz Keyword Explorer has some features and metrics that you might not be familiar with. You’ll need to do some training and familiarization to get the most out of the tool.


Limited Competitor Analysis: Moz Keyword Explorer offers helpful keyword data, but its competitor analysis capabilities are not as robust as some SEO tools. For a more comprehensive approach, users may need to add competitor analysis tools to their research.



If you’re just starting out, Ubersuggest is a great free tool to get started. It gives you ideas for keywords, trends in search volume, and even provides keyword difficulty estimates so you can make the best decisions for your medical content.



Comprehensive Keyword Research:Ubersuggest has a ton of great keyword ideas, from long-tail variations to related terms. This makes it easy for medical SEO pros to find the right keywords and make sure their medical content is optimized to get targeted organic traffic.


Keyword Difficulty Analysis: Ubersuggest offers a Keyword Difficulty Score, which quantifies the difficulty of ranking for a particular medical keyword. This useful metric assists medical professionals in recognizing low competition keywords and prioritizing content optimization efforts.


Content Ideas and Inspiration: Ubersuggest’s content ideas feature provides medical professionals with the ability to generate trending topics and popular content that is relevant to their medical niche. This allows them to stay abreast of the latest healthcare trends and generate engaging and easily digestible content.


Competitor Analysis: Ubersuggest enables medical professionals to gain insight into the most popular pages and keywords of their competitors. This knowledge enables them to gain insight into successful medical websites in order to improve their content strategy and gain a competitive edge.


Backlink Data: Ubersuggest provides basic backlink information, enabling medical professionals to track the backlink profile of their medical website and recognize potential link-building opportunities.



Limited Free Access: Ubersuggest provides free access to a basic suite of features, however, its full capabilities and more sophisticated metrics necessitate a subscription. This may be a barrier to entry for medical professionals who are on a tight budget.


Incomplete Competitor Analysis: If you’re looking for a more in-depth competitor analysis tool, Ubersuggest might not have what you’re looking for. It may not have all the features you’d find in other premium SEO tools, so you might need to add some extra tools to your research.


Search Volume Precision: Like a lot of keyword research tools out there, Ubersuggest only gives you ranges for search volume, not exact numbers. That can make it hard to figure out what keywords might be good for you.


Limited Historical Data: If you use Ubersuggest, you might not be able to access historical data, which means it’s hard for doctors to keep track of long-term keywords and do a thorough historical analysis.


Focus on SEO: The primary purpose of Ubersuggest is to conduct keyword research and search engine optimization (SEO) analysis. Medical professionals who require a more comprehensive tool with social media management capabilities or content scheduling capabilities may need to utilize additional tools.


Content Writing and Optimization Tools

SEO Tools

Yoast SEO

Yoast SEO is an essential plugin for medical websites hosted on WordPress. It verifies the SEO readiness of your content, providing recommendations for improved readability, keyword use, meta tags and more.



On-Page SEO Optimization: Yoast SEO offers real-time search engine optimization for medical content as it is written or edited. It provides recommendations for target keyword optimization, meta tags optimization, readability optimization, and internal linking to ensure your medical content is optimized for search engines and optimized for your audience.


Readability Analysis: Yoast SEO analyzes the legibility of your medical information and provides recommendations to enhance its comprehensibility and organization. This feature assists you in creating content that is comprehensible to patients and visitors to your website, thereby improving user experience and user engagement.


XML Sitemap Generation: Yoast SEO takes your medical website and turns it into an XML sitemap. This sitemap helps search engines get a better understanding of your site’s content and index it more effectively, which helps your website rank higher on search engines.


Canonical URL Support: If you want to avoid duplicate content issues, Yoast SEO helps by setting up “canonical URLs” for your medical pages. This way, search engines know which version of the page is the main one, so you don’t have any ranking or indexing issues.


Focus on Mobile-Friendly SEO: Yoast SEO focuses on mobile-optimized SEO, taking into account the growing number of mobile users accessing medical data. It encourages content and website optimization for mobile users to improve the mobile search performance of a website.



Learning Curve: Although Yoast SEO is easy to use, medical professionals with limited technical experience may initially feel overwhelmed by the features and settings of Yoast SEO. It may take time and practice to understand and use all of its features.


WordPress Dependency: Yoast SEO is an SEO plugin for WordPress. If your medical website is hosted on another platform, you will not be able to take advantage of Yoast SEO.


SEO Focus: The main focus of Yoast SEO is on on-page search engine optimization (PEO) and content optimization. Yoast SEO may not have as many features for social media management, competitor analysis, or other areas of digital marketing.


Over-reliance on Keyword Density: Some users may over-focus on Yoast SEO’s suggested keyword density targets, which can disrupt the natural flow of your medical content. Instead, keyword optimization should focus on user intent and high-quality content.


Limited Free Version Features: Yoast SEO has a free version, but some really cool features are only available on the premium version. So if you’re a doctor who’s on a tight budget, you might not be able to get access to more detailed SEO analysis.



Maintaining perfect grammar and spelling is essential for building trust in your medical content. Grammarly is an AI-driven writing assistant that checks your writing for typos and recommends improvements to make sure your content is clear and professional.



Error-Free Content: Grammarly makes sure your medical content is spotless, free of typos, spelling errors, and other grammatical mistakes. This makes your medical website look more professional and trustworthy.


Enhanced Writing Style: If you’re a medical professional, Grammarly can help you make sure your writing is as polished as possible. They give you tips on how to structure your sentences, pick the right words, and pick the right tone of voice. This way, you can make sure your medical content is easy to understand, fast-paced, and fun for both patients and people who visit your website.


Plagiarism Detection: This plagiarism checker from Grammarly can help medical professionals make sure their content is genuine and not copied from somewhere else. This is important if you want to keep your medical website honest and avoid any legal problems.


Browser and Application Integration: Grammarly is cross-browser and cross-application compatible. This means that medical professionals can cross-check their writing across platforms to ensure consistent quality across their online presence. For example, Grammarly integrates with Google Chrome and Microsoft Word.


Customized Writing Insights: Medical professionals can use Grammarly to get personalized writing advice and track their progress with weekly performance reports. This way, they can keep track of how their writing is getting better and focus on areas they need to work on.



Limited Free Version: Grammarly has two versions: a free version and a premium version. The free version provides basic grammatical and spelling controls, while the premium version offers more advanced features such as plagiarism detection, style suggestions, and more. Subscription fees are required to access the premium version of Grammarly.


Inaccuracy with Medical Terminology: Medical jargon and specialist terminology may not be recognized or suggested by Grammarly. Therefore, medical professionals must manually review medically-specific terms to ensure accuracy.


Overdependence on AI: Using Grammarly on its own won’t help doctors get better at writing and figure out what mistakes they’re making. It’s important to use it as a way to get better, not as a substitute for personal writing.


Internet Connection Dependency: Due to its online nature, Grammarly necessitates a connection to the internet in order to operate optimally. This may be a restriction for healthcare professionals who operate in areas that lack reliable or limited internet connectivity.


Privacy Concerns: The text entered into the tool by the user is processed by Grammarly. While Grammarly claims to have privacy and security policies in place, medical professionals should exercise caution when sharing sensitive patient data or confidential information via the platform.


Surfer SEO

This tool looks at the top search results for the keywords you’re targeting and gives you content optimization recommendations based on those search patterns. Understanding what Google likes and doesn’t like about specific medical topics.



Data-Driven Content Optimization: Surfer SEO analyzes top performing content based on your medical keywords and provides insights based on specific keyword usage and content length, as well as related phrases to make your medical content search engine friendly and user-friendly.


Competitor Analysis: Surfer SEO helps medical professionals get a better understanding of what their competitors are doing with their content and how they can beat them in search results.


SERP Analysis: Surfer SEO offers a comprehensive search engine results page (SERP) analysis, highlighting the essential components of the top-ranked pages for your desired keywords. This allows medical professionals to align their content with the user’s intent and search engine preference.


Content Editor: Surfer SEO’s content editor delivers optimization recommendations in real-time as you create or modify your medical content, ensuring that your content follows SEO guidelines to improve search engine rankings.


Keyword Research and Analysis: Surfer SEO provides keyword research & analysis tools to find high search volume medical keywords with low competition so you can focus on the best keywords in your content strategy.



Learning Curve: Surfer SEO has a lot of features and metrics, and it can take a lot of time and effort to learn how to use it properly. Medical SEO beginners can find the learning curve very steep.


Cost: Surfer SEO, on the other hand, is a subscription-based tool. The price may be prohibitive for doctors with tight budgets, particularly when compared to free SEO tools or more cost-effective alternatives.


Overemphasis on Metrics: Using just surf SEO metrics can make you fixate on numbers, which can mess with the flow of your medical content and make it hard to read. Doctors should focus on providing valuable and useful content instead of just sticking to metrics.


SEO Focus: Surfer SEO’s primary purpose is SEO optimization. However, if you’re a medical professional looking for a comprehensive digital marketing solution, Surfer SEO may need to be combined with other social media management tools, content scheduling tools, and other marketing tools.


Limited Free Access: Surfer SEO does offer a free trial period, however, its full capabilities and access to sophisticated features necessitate a paid subscription. Medical professionals may want to consider their individual requirements and budget before investing in the tool.



Clearscope utilizes artificial intelligence to rank the most effective content based on your keywords. The algorithm then recommends appropriate terms and phrases to be included in your medical articles to improve their search engine visibility.



Data-Driven Content Optimization: Clearscope reviews the top-performing content for your targeted keywords and makes targeted recommendations to improve your medical content. Clearscope aligns your content with user intention and search engine preferences to improve your medical website’s search engine rankings.


Keyword Analysis:With Clearscope’s keyword analysis, you’ll be able to see how many people are searching for a certain keyword, how difficult that keyword is to search for, and all the related terms related to that keyword. This allows medical professionals to find the keywords that are most relevant and impactful to their content strategy.


Competitor Analysis: With Clearscope’s competitor analysis feature, medical professionals can get a better understanding of what their competitors are doing with their content. This means they can learn from top-notch medical websites and create content that’s more relevant and effective.


Real-Time Content Editor: Real-time optimization recommendations are provided by Clearscope’s content editor as you create or modify your medical content, ensuring that your content follows SEO guidelines and has the capability to improve search engine rankings.


Content Performance Tracking: With Clearscope, you can monitor your medical content’s performance over time. This allows you to measure your content strategy’s impact and make data-informed decisions for continual improvement.



Learning Curve: Because Clearscope is such a complex tool with so many features and metrics, it can take a lot of time and effort to learn how to use it properly. Medical professionals who are just starting out with SEO and content optimization can find the learning curve difficult.


Cost: As a premium tool, Clearscope comes with a variety of subscription plans. If you’re a medical practitioner with limited budget, the cost of Clearscope may be an issue, especially when you compare it to free or cheaper SEO tools.


Overemphasis on Keyword Metrics: If you only use Clearscope’s keyword metrics, you’ll end up focusing on numbers instead of quality and relevance. Medical professionals should be focused on delivering high-quality, informative content, not just keyword metrics.


SEO Focus: If you’re a medical professional looking for a one-stop shop for all your digital marketing needs, you’ll want to make sure you’re using clearscope. It’s mainly for SEO, but you can also use it to manage your social media accounts, schedule your content, and do other things related to your marketing.


Limited Free Access: It is possible that a trial or a limited free trial may be available, however, the full capabilities and access to more advanced features may necessitate a subscription. Therefore, medical practitioners should take into account their individual requirements and financial constraints before making a commitment to the tool.


SEO Plan

Content Calendar and Planning Tools


As a clinician, you need a well-structured content strategy. With CoSchedule, you can collaborate on scheduling, scheduling, and managing your medical content on multiple platforms with ease.



Trello’s visual boards and custom cards make it easy to organize your content. You can set up content calendars, schedule tasks, and monitor progress, keeping your medical SEO strategy on track.


Google Calendar

Google Calendar is an easy-to-use tool that allows you to schedule your medical content creation and blog posts, as well as social media updates.



One of the best project management tools for medical teams is Asana. It makes content creation easier, assigns roles, and keeps track of progress, creating a collaborative environment.



Medical content can be a daunting task when it comes to juggling multiple ideas and notes. Evernote enables you to record and organize your ideas, making it simpler to transform them into valuable, SEO-friendly content.



These SEO content writing tools will increase your productivity and improve your keyword analysis. By using data-driven insights, and optimizing your content for the right keywords, you will increase the visibility of your medical website to potential patients and increase the reach of your expertise.

These tools will help you stay ahead of the competition and transform the way you create medical content.

Happy writing and optimizing!

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