Increased Organic Ranking for Plastic Surgeon's Blogs by 115% In 6 Months

Client Overview:


Dr. Jennifer Miller is a highly skilled and renowned plastic surgeon, specializing in cosmetic and reconstructive procedures. With a commitment to excellence and patient care, Dr. Miller sought to expand her online presence and attract a broader audience seeking plastic surgery expertise. However, her website’s blog section was not achieving the desired organic visibility. To address this challenge, our SEO company, Medical Writers for Doctors, developed a tailored content writing strategy with a focus on optimizing and ranking her blog posts, complemented by an effective link building approach.


The primary objective of this campaign was to enhance organic search visibility, increase website traffic, and improve keyword rankings for Dr. Jennifer Miller’s blog section. We aimed to attract potential patients seeking reliable information about cosmetic and reconstructive procedures while establishing Dr. Miller as a reputable authority in the plastic surgery field.

Content Strategy

In-Depth Keyword Research:

Our content writing team conducted comprehensive keyword research, analyzing search trends related to plastic surgery procedures, patient concerns, and cosmetic trends. We identified high-traffic keywords that aligned with Dr. Jennifer Miller’s expertise and the services she offered.

Content Planning and Creation:

Based on the keyword research insights, we devised a content plan that encompassed a variety of topics, including detailed procedure guides, before-and-after case studies, patient testimonials, and educational articles on plastic surgery trends. Each piece of content was tailored to engage readers, offer expert advice, and build trust in Dr. Miller’s surgical skills.

On-Page SEO Optimization:

Before publishing each blog post, our SEO specialists diligently implemented on-page optimization techniques. This included integrating target keywords seamlessly into the content, optimizing meta titles, and crafting engaging meta descriptions to improve click-through rates from search engine results.

Internal Linking and Content Cohesion:

To enhance user experience and encourage further reading, we strategically employed internal linking within the blog content. Relevant articles were linked to each other, allowing readers to explore related plastic surgery topics conveniently.

Link Building Strategy:

To enhance the authority and credibility of Dr. Jennifer Miller’s blog, we implemented a robust link building strategy. Our approach included guest posting on authoritative medical websites, securing niche citations from plastic surgery directories, collaborating with influencers in the cosmetic industry, and promoting content to gain quality backlinks.


The collaborative effort of our content writing services and link building strategy led to remarkable improvements in organic search rankings, website traffic, and overall online presence for Dr. Jennifer Miller.

Increased Organic Traffic:

After implementing the content and link building strategies, Dr. Miller’s website experienced a significant increase in organic traffic. Within the first six months of the campaign, organic traffic to the blog section grew by 115%.

Higher Inquiries and Bookings:

The enhanced visibility and authoritative content attracted a larger number of potential patients to Dr. Miller’s website. As a result, inquiries about cosmetic procedures and booking requests for consultations substantially increased.

Enhanced User Engagement:

The informative and engaging blog posts encouraged higher user engagement, resulting in increased time spent on the website and reduced bounce rates. Users found valuable insights and information related to plastic surgery, encouraging them to explore more of Dr. Miller’s services.

Improved Brand Authority:

Dr. Jennifer Miller’s blog emerged as a trusted resource for plastic surgery information, establishing her as an authoritative figure in the field. This strengthened her brand presence and instilled confidence in potential patients.


The comprehensive content writing and link building strategy executed by Medical Writers for Doctors proved to be highly effective in enhancing Dr. Jennifer Miller’s organic search rankings and overall website performance which leads to 115% increased. The significant increase in organic traffic, inquiries, and bookings demonstrated the campaign’s success in reaching a wider audience, attracting potential patients, and establishing Dr. Miller as a reputable plastic surgeon. The continued implementation of these strategies is expected to further solidify her online presence and reinforce her position as a leading expert in the plastic surgery industry.